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E-Marketing Course - Social Media Content Creation & Management (Part I) - Week One

E-Marketing? Digital Marketing? Internet Marketing? What's the difference and why is it important to your business?

Consumers spent $211.5 billion during the second quarter on e-commerce, up 31.8% quarter over quarter, according to data published Tuesday by the U.S. Census Bureau. (Resource: cnbc.com) Has your small business been getting a piece of the pie?

The Virgin Islands Economic Development Authority, in partnership with the International Economic Development Council (IEDC) is hosting an E-Marketing Training Course starting on Tuesday, February 9, 2021 at 5:30pm AST every other Tuesday until May 4, 2021. 

We will have local and national subject matter experts on each topic, in addition to real case studies of local businesses in the Territory.


First Week: Social Media Content Creation and Management (Part I)

Time: 5:30pm-7:00pm AST

To kick off this series, we will first discuss how to build social media content calendars to increase engagement and encourage foot traffic. We will also cover the pros and cons blogging, and evaluate if it’s right for your business.

- How to create a social media content calendar to increase engagement and foot traffic? 

- Blogging: Is it right for my business?        

Main Speaker: Sandy Dubay, Platinum PR 

Case Study: Cultured Naturals Body Care, St. Croix, USV

Registration link: https://startupspace.app/detail-normal-events/15688


Check out the remaining courses in this 6-part series:

Second Week - 2/23 (5:30pm-6:30pm): Social Media Content Creation and Management (Part II)

Third Week - 3/9 (5:30pm-7:00pm): Navigating E-Commerce and Driving Online Sales

Fourth Week - 3/23 (5:30pm-6:30pm): Public Relations Best Practices

Fifth Week - 4/6 (5:30pm-6:30pm): Traditional Marketing Methods

Sixth Week - 4/20 (5:30pm-6:30pm): Customer Service: Do's, Don’ts, and Putting Your Best Face Forward

May 4, 2021 (5:30pm-6:30pm) - Final Recap: Breakout sessions with Subject Matter Experts



Live Recording with Speaker View (Zoom): HERE

Live Recording (YouTube): HERE

Live Recording (Facebook Livestream): https://fb.watch/3IXCFemfOj/

Audio Only Link HERE 

Slide Deck Presentation: HERE 


Event Date: 
Tue, 02/09/2021 - 5:30pm to 7:00pm