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IEDC, VIEDA to host E-Marketing webinar on public relations for businesses


CHARLOTTE AMALIE, U. S. Virgin Islands – March 8, 2021 — The Virgin Islands Economic Development Authority (VIEDA) – in partnership with the International Economic Development Council (IEDC) – will virtually host a third in its series of E-Marketing webinars for businesses, this time with a focus on public relations for businesses. This webinar titled, “Best Practices for Public Relations”, will be held on Tuesday, March 9, 2021 from 5:30PM to 6:30PM AST.

This webinar will be held via Zoom – a software-based platform for video and audio communications – and can also be viewed through Facebook livestream at

According to a Nielsen study, PR is nearly 90% more effective than advertising in influencing consumers.

Join the VIEDA and the IEDC for the following:

Topics for discussion:

  • How to gain local and national media coverage with well-drafted press releases? 
  • Do e-newsletters and direct mail marketing actually work?
  • What are the best public relations practices to meet your objectives?

Webinar presenter:  Sandy Dubay, CEO & founder of Platinum PR

Case Study: EFEX Photography, St. Thomas, USVI

Moderator: Shanell Petersen, managing director, Marketing and Vision 2040

To register for this webinar, go to .

Individuals will receive an email with details on how to join the webinar after registration.

To participate by telephone, individuals can dial one of the following telephone number, enter the passcode or meeting ID number:

One-tap mobile: 1-646-558-8656
Passcode: 864 5564 0790

For questions or more information, contact Shanell Petersen, VIEDA Managing Director, Marketing and Vision 2040, at

If you missed previous webinars, visit .

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