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Lessons in product branding, pricing strategies to headline upcoming VIEDA webinars for USVI entrepreneurs in February


CHARLOTTE AMALIE, U.S. Virgin Islands – February 9, 2021 — The U.S. Virgin Islands small business community can look forward to another series of informative, dynamic and engaging webinars beginning in February 2021. The Virgin Islands Economic Development Authority (VIEDA) Business Incubator Program will host two webinars targeting entrepreneurs with an interest in designing and creating USVI apparel and improving their pricing and cost strategies. These webinars will be led by St. Croix native and entrepreneur Jed JohnHope of SFT Consultants.

VIEDA Business Incubator Program
Webinar Schedule – February 2021:


Wednesday, February 10, 2021
5PM to 9PM

Webinar Title: “USVI Apparel Forum”

Training Summary: Targeting USVI entrepreneurs that share a passion for designing and creating USVI brand apparel, this forum will focus on branding, how to decrease the cost of product production, the benefits of partnerships, and much more. This webinar will also allow these entrepreneurs to virtually gather and share some of their challenges in launching their brands and procuring raw materials. Industry experts will also be on-hand to offer advice based on their experience.

Registration link:


Wednesday, February 24, 2021
5PM to 9PM

Webinar Title: Cost Pricing Forum: “Pricing and Cost Strategies”

Training Summary:  This webinar will provide entrepreneurs with insights on various pricing strategies and on analyzing how these strategies can be used to increase profitability while maximizing value to the consumer.

Registration Link

Licensed businesses and aspiring entrepreneurs are encouraged to register for these webinars.

“In 2020, the VIEDA, in partnership with the V.I. Small Business Development Center, conducted two surveys from among more than 350 businesses in the Territory combined. These surveys gave us an opportunity to learn how the coronavirus pandemic impacted their business, discover their key concerns, and determine how we can support them through this time of COVID-19,” said Cusa Holloway, incubator program manager, VIEDA Business Incubator Program. 

“According to survey responses, 98 percent indicated that the pandemic impacted their business, and 63 percent of business persons indicated that customer demand for their product was impacted. These webinars can help provide our entrepreneurs with guidance and the necessary tools and strategies that can help them sustain their business during this pandemic and thereafter. And Mr. JohnHope is the person to do just that with these webinars,” added Ms. Holloway.

The VIEDA’s Incubator Program partnered with Mr. Jed Johnhope of SFT Solutions in 2020 for this initiative to conduct a series of webinars targeting the needs of USVI entrepreneurs who are navigating through the various challenges of entrepreneurship.  

For questions, contact Ms. Cusa Holloway at

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