“Beyond fulfilling the dream of ownership, we asked ourselves the essential question of how to succeed in such a competitive marketplace - a world in which travelers have instant access to literally thousands of choices at their fingertips. The answers: Firstly, utilize all the tools at our disposal to improve and market our company. The VI Economic Development Authority assists in capital improvements and spurring employment, and the USVI Department of Tourism, whose sole endeavor is to guide people to the island. Secondly, be different, unique and create something that no one else has to offer in the same way. Sand Castle is uniquely situated physically to offer just that: part of the US Virgin Islands for easy access from the American market, located on the island’s prime swimming beach and structurally able to offer accommodation to a wide variety of clientele. Operationally, our philosophy regarding guests is single-minded: to offer hands on hospitality where guests experience a level of personal interaction with us that make them feel welcomed, appreciated and part of a truly special travel experience – not just their time at the hotel itself – but for the island of St Croix as a whole.”